USTOA Annual Conference and Marketplace 2022

Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) took part in USTOA Annual Conference and Marketplace 2022 last week.

Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) took part in USTOA Annual Conference and Marketplace 2022. JW Marriott Austin in Austin, Texas, United States hosted the event this year from 28^th November to 02^nd December 2022.  During the event, MMPRC met with some of America’s renowned tour operators.

The USTOA Annual Conference was established in 1972. Moreover, it is the only travel industry event in America which brings together industry leaders in the region.  The participants include tourism suppliers, North American travel companies, and global destinations around the world.

MMPRC aimed to market Maldives as a holiday destination promoting various segments and products and experiences. MMRC also provided latest travel and destinations information to the participants of the event.  

USTOA Annual Conference and Marketplace allowed over 700 industry professionals and participants to interact and network. It was a good opportunity for MMPC to network industry stakeholders in the.  The stakeholders range from service providers, other tourism destinations, PR companies. Buyers and sellers, and a diverse range of trade professionals. There were also highly informative panel discussion sessions by speakers in the industry presenting interesting case studies and new tools. They also provided new tactics and ideas that can improve businesses. Participants were also allowed to attend state of the art symposiums which was both educational and interactive.

MMPRC was also enable to identify and get an insight of the tourism market in North America and factors and latest trends in the industry.

The US market is one of the top source markets for the Maldives. As of 1st December 2022, the Maldives has welcomed 71,757 tourists from the US securing the top 6^th most visited destination. Maldives also celebrated 1 million tourist arrival in August with different activities including road shows in different cities in Canada and US.